Using Internet Marketing to Increase Revenue and Meet Business Goals
Kentucky
For the last several years, I have helped attorneys and law firms develop and implement Internet advertising plans that increase their visibility among consumers choosing legal representation. With the help of FindLaw's custom FirmSites, my clients have gone from dreaming about the kind of legal practice they always wanted — to living that dream.
I invite you to review comments from my past clients, as well as some representative Web sites. Then, to find out how your legal practice can benefit from the teams of Internet, marketing and design experts at FindLaw, contact me today to schedule a free consultation.
The Leading Provider of Online Marketing and Advertising Strategies
Our business is focused on building your business. FindLaw is the leading provider of online marketing and Internet advertising strategies for attorneys and law firms of all kinds. FindLaw's online services and products deliver your message and strengths as a professional to the clients who need you.
FindLaw offers a wide selection of online attorney advertising alternatives, from Web sites of various sizes to directory listings or targeted SEM and SEO strategies. These can work together or stand alone to support your business development goals:
- Law firm and lawyer Web sites: Known at FindLaw as FirmSites and designed and written by professionals, these FirmSites present your practice strengths in terms you clients will understand
- Online video to connect you with your prospective clients
- Searchable profiles for each attorney in your firm for highlighting your experience and professional achievements
- Online lawyer advertising listings that show up where your clients will be sure to find them
- FirmSite traffic reports that let you monitor and track the performance of your site and the return on your investment
Working with Your Client Development Consultant
The decision to work with FindLaw is more than a decision to purchase or upgrade a Web site. When you work with FindLaw, you begin a strategic conversation about your marketing goals and about how FindLaw's products can be best utilized to attract the amount and type of legal business you are seeking for your firm's future.
To develop that strategic vision, I engage my attorney clients in two key conversations:
- What areas of law are of strategic importance to your firm?
- Which areas of law deliver the best revenue for your firm?
With answers to those critical questions, I talk with my clients about what they want to accomplish, what their competitors are already accomplishing, and how they can use FindLaw's proven Internet marketing strategies to meet their goals.
We also talke about cost, because the business of law is as important as the practice of law. We do practical cost analyses that go beyond breaking even. The important question is not, "How many new cases do I need to pay for this Web site." The important question is, "How many — and what types — of cases do I want to take each year to meet my goals, and how can my Internet marketing strategy help me get there?"
Contact FindLaw Consultant Jim Ray in Louisville, Kentucky
If you are ready to take a critical look at the business side of your law practice — and to discuss how an aggressive online marketing strategy can improve your bottom line, contact me, FindLaw client development consultant Jim Ray, to schedule a free initial consultation. Call 812.449.9202 or send me an e-mail.
